AMIRI was founded in Los Angeles in 2014 by designer Mike Amiri. Rooted in California rock culture and west-coast youth spirit, the brand blends luxury craftsmanship with rebellious street aesthetic. Famous for artfully distressed denim, premium leather and vintage-inspired details, each piece balances rugged attitude with refined high-end tailoring. It redefines modern luxury streetwear, favored by celebrities and fashion lovers chasing authentic, edgy personal style.